Our Signs at The Long Center
October 18, 2013
An Artful Message at Austin’s Cultural Center
When do you think about your urine? Probably when you’re in the restroom. That’s the idea behind our yearlong campaign taking over the Long Center restrooms.
Part public service announcement, part site-specific art piece, these signs are designed to send the message of good urologic health exactly when the audience is most aware of their bodily functions. Not to toot our own horn, but we think we towed the line between art installation and product placement in a savvier way than Marfa’s roadside Playboy logo.
The current signs, hanging above the urinals and toilets at every one of the Long Center’s restrooms, speak to the subjects of urinary incontinence, enlarged prostate, urinary tract infections, and vasectomies.
Over the course of the year Austin Urology Institute will be rolling out new signs on a range of topics. Keep up with us on Facebook, Twitter, or Google+ to see the latest editions before they reach a restroom near you.